UNLIMITED POSSIBILITIES

Type

Social Media

Sectors

Telecommunication - Mobile

Services

Calls, Data, SMS

02

The Brief

U Mobile has done well for itself in the last 10 years. It’s made a splash with its products - netting a huge user-base in a short time. But in today’s land of social media, it can be easy to get lost in the pasar malam-esque shouting match for attention. We were tasked with cutting through the noise and creating awareness about U Mobile’s brand proposition – Unlimited Ideas.

03

The Challenges

  • The amount of negative feedback on telco social media channels
  • Getting users to associate themselves with the brand in a positive light
  • 04

    The Big Idea

    THE UNLIMITED FEED IN A LIMITED PLATFORM "

    To reinforce the Unlimited Ideas proposition online, we created a never ending feed on Instagram. All the social content we posted connected to one another, forming a bigger picture. This helped to create a consistent feed display no matter what message U Mobile wanted to push.

    05

    The Feed

    06

    Key Highlights

    Unlimited Food

    Unlimited Flavours

    Unlimited Grooves

    Unlimited Passion
    Unlimited Music

    Unlimited Passion

    07

    Results

    (As of 30 June 2018)

    1,014,612

    Reach

    40,947

    Engagements

    6,573

    Increase in Followers