U Mobile has done well for itself in the last 10 years. It’s made a splash with its products - netting a huge user-base in a short time. But in today’s land of social media, it can be easy to get lost in the pasar malam-esque shouting match for attention. We were tasked with cutting through the noise and creating awareness about U Mobile’s brand proposition – Unlimited Ideas.
To reinforce the Unlimited Ideas proposition online, we created a never ending feed on Instagram. All the social content we posted connected to one another, forming a bigger picture. This helped to create a consistent feed display no matter what message U Mobile wanted to push.
Increase in Followers