Delivering Sustainable Futures

Type

Website Development

Sectors

Multinational Conglomerate

Services

Industrial, Motors, Logistics and Healthcare

02

The Brief

As a 100-year-old company with a vision to deliver sustainable futures, Sime Darby Berhad needed a website refresh to modernise and humanise its offerings - with a greater focus on storytelling and seamless user experience.

03

The Challenges

  • We needed to create a separate website for Sime Darby Plantation and Sime Darby Berhad.
  • With an ecosystem featuring so much content, C27 was faced with one question: How do we streamline the site's content into a simple narrative?
  • 04

    The Big Idea

    A SUSTAINABLE SITE FOR A SUSTAINABLE FUTURE. "

    05

    The Website

    06

    Key Highlights

    Clearly defined navigation

    By incorporating an improved navigation bar and category structure, users are able to find specific information with just a few clicks - allowing for an easier browsing experience.

    Designed for easier discoverability

    The entire website's modular platform with flexible pages and templates allowed us and Sime Darby Berhad to update and customise the site easily.

    Humanising the industry

    Each industry’s page begins with a story that relates to a specific sector. As users scroll further, they then delve deeper into content that will appeal to different target audiences.

    A sustainable site for a sustainable future

    The website is rebuilt from the ground-up - from its sitemap and user experience to CMS platform integration and SEO. The site is designed to work seamlessly across mobile and desktop screens.

    07

    Results (As of 10 May 2018)

    596,341

    Pageviews

    276,308

    Sessions

    159,551

    Unique Users