THE ULTIMATE MALAYSIAN RESCUE SQUAD

Type

Social Video

Sectors

Entertainment

Services

Video-on-demand, Steaming media

02

The Brief

Introduction

For the launch of Netflix’s Lost in Space, an epic remake of the 1960’s cult series, we were tasked to create a video that would launch the remake into the hearts of local audiences, with the subtle impact of a supernova.

03

The Challenges

Challenges
  • The campaign required fans of the Lost in Space IP and regular sci-fi fans alike to hop aboard this refitted ship.
  • We also had to make sure the video was hyperlocal and something Malaysians who weren't fans of Lost in Space could resonate with.
  • 04

    The Big Idea

    Big Idea

    No one survives alone "

    To launch the campaign, we gathered a motley crew of local celebrities and created the ultimate Malaysian Space Rescue Squad. Each beloved celebrity brought their own expertise to the table, proving that you need a mix of skill sets to survive out in space.

    05

    The Talent Profile

    Talent
    Captain

    Captain

    Adibah Noor

    Matron of the mothership and the glue that keeps the squad together, Captain Adibah is always ready for an adventure – provided there’s sambal lah.

    Cadet

    Cadet

    Sharifah Amani

    Fondly known as Nanina, Sharifah is all grown up, yet still very much a child at heart. Don’t make the mistake of underestimating her – she can balance a giraffe on her face k.

    Extraterrestrial Specialist

    Extraterrestrial Specialist

    Umapagan Ampikaipakan

    The walking Wikipedia for all things sci-fi, Uma has seen things you don’t wanna know about. Need to not die? Uma’s your guy.

    Flight Officer

    Alex Yoong

    Flying a spaceship and driving a F1 car. Not much difference right? We hope so. We’re counting on this dashing flight officer to guide us through space debris and hopefully, we’ll survive.

    06

    The Film

    Film

    Lost In Space | Malaysian Resolute Rescue Squad

    07

    Results

    Result
    (As of 10 May 2018)

    150,000

    Views

    97,000

    Social Media Engagement